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Article provided by: Mach4Marketing
The start of responsive web design began in 2001, with the launch of a new Audi website. Early observers termed these sites to be fluid, liquid, flexible and elastic. These concepts continued to evolve to include more spheres of fluid-like widths and heights.
What makes up a responsive web design?
- Fluid grids
- Flexible images
- Media settings that accommodate different CSS styles
What are the perks of using responsive web design?
Increased mobile traffic
In 2015, more than half of all website traffic was launched from mobile devices. It is now increasingly popular for websites to consider using responsive designs, in a bid to retain more visitors.
A standalone version of responsive sites uses less time and money than a website that includes two versions with the same content. Naturally, you will prefer the more aesthetic version that costs less in money and time.
Some website developers launch two websites – the desktop version and a mobile counterpart. This option will force the website’s owner to cater to both their support. The one-size-fits-all style serves all players of the website design in San Diego better. These people include the business owners, Mach4 Marketing web developers, and consumers.
The tech-savvy age has a considerable short attention span. Mobile users are especially more apt to abandon sites that take longer than three seconds to process. Responsive websites have an optimization to speed up use in both tablets and smartphones. These altered settings include improving the performance technique, such as caching.
Two significant rates will determine the performance of your site:
- Bounce rate
- Conversion rate
A responsive website is much more likely to retain visitors than the traditional static sites. The audience will lack interaction and aesthetic appeal to read the content.
Another design factor that increases the conversion rate is the inclusion of features in one-stop-shop. Visitors do not enjoy shifting to a new platform for simple tasks such as signing in or subscribing to the newsletter.
Easy management of analytics
It is impossible to track the performance of one single domain by combining the reports of more than one website version. An individual responsive site help developers keep a comprehensive and straightforward record of conversion paths, redirects, and funnels. Google Analytics will also simplify reports so you can see the performance of one single domain across various devices.
Improved bounce rates and conversion rates will have a positive impact on the site’s search ranking. A single responsive website enables stronger backlinking.
The added edge in design will help Google to index your site higher. Naturally, clients will choose your website for purchases and textual material. You will realize apparent improvement in revenue after extensive use of a more robust designing style, by website design in San Diego.
Responsive websites have the engineering of HMTL5. This coding allows websites to have fully viewable content while offline. You can load your sites and save them for referencing when you are offline. Usually, HTML5 will optimize offline availability with the improvement of caching.
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